Founded in 1946, the Montreal Alouettes football team has a rich history that has marked the city. The team, which has changed identities four times in recent decades, began a brand transformation process in 2017 to begin a new chapter in its history. GRDN collaborated with duo LM Chabot to capture the team’s new identity.
AGENCY GRDN
CLIENT ALOUETTES
PHOTOGRAPHERS LM CHABOT
PHOTO ASSISTANTS WILLIAM COLE, JEREMY BOBROW
STYLIST SABRINA DESLAURIERS (TEAMM)
HAIR AND MAKEUP LAURIE DERAPS (TEAMM)
SET DESIGN MACHINE DESIGN APPLIQUÉ
MODELS ANTHONY, EMMA, MOUSTAPHA (FOLIO)
RETOUCHER VICTORIA LORD
PRODUCTION L'ÉLOI