Let’s make something beautiful

Faisons quelque chose de beau

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a gravity-defying waltz

lg_pc_naples-kitchen.mp4

“Our approach tells the story through two contrasting visual modes, one that’s more realistic and contemporary, full on vibrant colour and flavour, and another that is more dreamy and cinematic.” —Les Garçons

LG_PC_Flour clap.mp4

Les Garçons evoke a late September afternoon in Tuscany in this spot for President’s Choice Black Label Frozen Pizzas. In the director’s cut, slow-motion tossing sequences by Montreal pizzaiolo Fabrizio are edited in black and white as an homage to classic Italian cinema.

LG_PC_Atterrissage extended.mp4

“We’ve been working with our DP Nik Mirus for many years now, and this was our most enjoyable collaboration. Together, we created a clear picture in our minds of how the set and light would interact together to create a strong sense of atmosphere and a very specific moment in time.”

"We’ve been working with our DP Nik Mirus for many years now, and I think this was our most enjoyable collaboration. Together, we created a clear picture in our minds of how the set and light would interact together to create a strong sense of atmosphere and a very specific moment in time.”
-Les Garçons

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behind the scenes

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“We don’t often have the opportunity of creating images that are purely lyrical like this. It’s wonderful to have the luxury of making something simple and beautiful.”

Full of exciting colour, playful storytelling and clever camera work, the uniquely imaginative imagery of director/photographer duo Les Garçons leaps off the screen with its dazzling energy, distinctive stylization and elegant sleight of hand. Initially focused on culinary photography, the scope of their work has quickly grown to include human-focused stories and artful live-action film. Based in Montreal and Toronto, Les Garçons work with agencies and brands around the globe, signing prestigious campaigns with their highly stylized and polished visual signature.

[See the artists’ page](/en/artists/les-garcons)

**Les Garçons**  
Directors

**Nik Mirus**  
Director of photography

**Isabelle Brutus**  
1st Assistant director

**Kévin Gourvellec**  
1st Assistant camera

**Camille Baduraux**  
2nd Assistant camera

**Benoît C. Gauthier**  
Steadicam operator

**Daniel Lacasse**  
DIT

**Nicola Tomassini**  
Key gaffer

**Frédéric Demers**  
Best boy gaffer

**Philippe A. Robitaille**  
**Benoit Larivière**  
Gaffers

**Olivier Arends Leblanc**  
Key grip

**Bruno Roza**  
Best boy grip

**Steven Trudel-Henri**  
**Philippe Boudreau-Guay**  
Grips

**Lucho Calderon**  
BTS

**Jeremy Bobrow**  
Digitech

**Mitchell Wright**  
**Grace Turnbull**  
Light assistants

**Jess Cohen**  
Hair and make-up

**Marianne Blais**
**Laurence Lambert**        
Stylists

**Patricia Christie**  
Set designer

**Kristina Peterson**  
**Jacques Rajotte**  
Decorator

**Dany Lussier**  
Head painter

**Mérédith Hébert**  
**Ronan A. Guillaume**  
**Anis Ait Oudhia**  
**Fabrice Lapa**  
Painters

**Michel Sainte-Marie**  
**Louis-David Jobin**  
**Jaclyn Marsan**  
**François Parent**  
**Pierre Gagnon**  
**Claude Desmarais**  
**Gérald Tremblay**  
**Jean-Pierre Lachaine**  
Set decorators

**Alain Gonzales**  
Props stylist

**Nicole Young**  
Food stylist

**Heidi Bronstein**  
Food stylist assistant

**Fabrizio Covone**  
Talent

**Thiébault Rouyer**  
**Simon Paquette**  
Production assistants

**L’ÉLOI**  
Production

**Yvonne Hercun**  
Producer

**Avril Tremblay**  
Production coordinator

**Loblaw**  
Agency

**Judith Gannon**  
Creative director

**Emily Robinson**  
Director program management

**Lorrie Zwer**  
Producteur

**Loblaws**  
Client

**Jim Wortley**  
ECD 

**Joel Leavitt**  
Senior director, Control brand marketing 

**Emily Robertson**  
Senior brand manager

**Mackenzie Stamper**  
Manager, Control brand marketing















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a gravity-defying waltz

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