Crown Royal by
Nik Mirus
A golden whisky launchWith this campaign for the whisky Golden Apple, Nik proves he really is our geek-in-residence. With the help of his team, Nik built a complex set for shooting flying apples, a snake crawling around a mirrored table and a whisky bottle that seems to emerge from molten gold (because why not).
“I love the pacing of the edit. Some of the scenes were planned to be slow and seductive while others quick and exciting. It’s designed to pull people in.” —Nik Mirus
“We really wanted to play with the viewer’s perception and blur the lines between reality and the artificial.”
While most of the film is live action, Nik collaborated with Studio Baillat to create CGI that elevates the final result to a surreal level.
BIO
Nik Mirus is a director and photographer who shoots both editorial and commercial projects for a wide array of clients. His work is characterized by a clean, graphic and colourful aesthetic. Whether collaboratively or working alone on personal projects, he enjoys the tactile and constructive aspects of studio-based image making. Through the conceptualization of images, building and lighting sets, he takes great pleasure in constructing images from the ground up. He is based in Montreal, Canada.
Awards
2024 – Applied Arts (Crown Royal)
Credits
Nik Mirus
Director
Isabelle Brutus
1st Assistant director
Ménad Kesraoui
Director of photography
Kévin Gourvellec
Daniel Duranleau
1st Assistants camera
Nicolas Tomassini
Key gaffer
Philippe A. Robitaille
Best boy gaffer
Lucas Navennec
Key grip
Frédérick Demers
Best boy grip
Clara Gagnon
Best girl grip
Guillaume Shea-Blais
Robot operator
Christopher Kelly
Robot assistant
Audrey St-Laurent
Set designer
Constance Lecourt
Set decorator
Vincent Babrant
Props stylist
Heidi Bronstein
Food stylist
Juliette Bourbonnière
Stylist
Ellie K.
Manicurist
Éducazoo
Animal wrangler
Ivy Guerrier
Talent
L’ÉLOI
Production
Anthony Martino Maurice
Producer
Avril Tremblay
Production coordinator
Thiébault Rouyer
Production assistant
Anomaly
Agency
Bronwen Lonsdale
Producer
Garrett Chase
Creative director
Crown Royal
Client
Marc-André Dumas
Photo retoucher
Sindre Ulvik Peladeau
Max Stuehlen
CGI artist
Jacob Newnham
Montage
Charles Spina
VFX et Producteur de post-production
Homy Studio
Sound mix & design
Ph Debiès
Compositing artist
Arkétype
Color grading